Building a website is not enough if it just works well. Customers can often drop off well-built websites because they are unattractive or not “professional” enough. You are looking for a bespoke and on brand, instead of like it has been built around a template. After all, first impressions count when you’re trying to pull in new customers.
You also want a website to be easy to use that involves having a web design that is clean and simple on the eye, so that even a novice web user can find their way around your site. It’s about using the right colours, shapes, and being consistent in appearance. A uniformed appearance will make your website memorable to each website visitor.